Campaigning to engage investors through more than numbers
2024
Children in care, like the money donated to orphanages, can often be seen in simply statistical terms, number on a spreadsheet. But what happens when we look past the numbers and focus on the real stories? Every child has dreams and aspiration and every penny spent on philanthropy should have a positive impact on their lives, the societies they live in and those who are donating. More Than a Number pulls together emotional and rational levers to create a rounded campaign drawing on personal stories and impactful data driven change
Client
Undisclosed
DELIVERABLES
Campaign system and digital strategy
AUDIENCE
HIGH-NET WORTH INDIVIDUALS AND INVESTORS
Role
Campaign designer
Created by Brent Yorgey, this representation of numbers fascinates children and adults alike and gives children an important opportunity to understand numbers and to think visually about them, We now know that when students think of maths visually as well as with numbers and symbols they are crossing the brain, using different pathways, and that has been found to increase the power of maths learning (Stanford University).
This campaign system draws inspiration from those same patterns, encouraging audiences to look beyond statistics and see the human impact behind the numbers—specifically, the real and often hidden cost of orphanages.
At the heart of the visual system are numbered dots. Each one represents a child, a family, and a story. Together, they serve as a powerful reminder: these are not just numbers—they are lives.
2024
A campaign to engage investors to help more children in care
A campaign to engage investors to help more children in care
Children in care, like the money donated to orphanages, can often be seen in simply statistical terms, a number on a spreadsheet. But what happens when we look past the numbers and focus on the real stories? Every child has dreams and aspirations and every penny spent on philanthropy should have a positive impact on their lives, the societies they live in and on those who are donating. More Than a Number pulls together emotional and rational levers to create a rounded campaign drawing on personal stories and impactful data driven change
Client
Undisclosed
DELIVERABLES
Campaign system and digital strategy
ROLE
DESIGNER
AUDIENCE
HIGH-NET WORTH INDIVIDUALS AND INVESTORS
Created by Brent Yorgey, this unique visual representation of numbers captivates both children and adults. It offers young learners a powerful way to engage with numbers by encouraging visual thinking. Research from Stanford University shows that when students process mathematics both visually and symbolically, they activate different areas of the brain—strengthening understanding and deepening learning.
This campaign system draws inspiration from those same patterns, encouraging audiences to look beyond statistics and see the human impact behind the numbers—specifically, the real and often hidden cost of orphanages.
At the heart of the visual system are numbered dots. Each one represents a child, a family, and a story. Together, they serve as a powerful reminder: these are not just numbers—they are lives.
Created by Brent Yorgey, this unique visual representation of numbers captivates both children and adults. It offers young learners a powerful way to engage with numbers by encouraging visual thinking. Research from Stanford University shows that when students process mathematics both visually and symbolically, they activate different areas of the brain—strengthening understanding and deepening learning.
This campaign system draws inspiration from those same patterns, encouraging audiences to look beyond statistics and see the human impact behind the numbers—specifically, the real and often hidden cost of orphanages.
At the heart of the visual system are numbered dots. Each one represents a child, a family, and a story. Together, they serve as a powerful reminder: these are not just numbers—they are lives.