2024
A branding solution representing farmers, their land and their future
A branding solution representing farmers, their land and their future
Client
CMC: Carbon, Measured and Certified
DELIVERABLES
Brand design and strategy
Year
2023
Role
Brand designer
Nature-based solutions are critical for the continued development of sustainable farming practises and climate change initiatives. Uruguay has a millions of hectares of pastureland, so is the ideal location for a nature-based carbon sequestration programme. This programme helps farmers to convert to rotational grazing which improves the climate resilience of the soil, enhances habitat diversity and in turn carbon is sequestered. Then then allows the generation of high-quality and high-impact carbon credits, creating a new revenue stream for farmers.
Nature-based solutions are critical for the continued development of sustainable farming practices and climate change initiatives. Uruguay has millions of hectares of pastureland, so it is the ideal location for a nature-based carbon sequestration programme. This programme helps farmers to convert to rotational grazing which improves the climate resilience of the soil, enhances habitat diversity and in turn carbon is sequestered. This then provides for the generation of high-quality and high-impact carbon credits, creating a new revenue stream for farmers.
Client
CMC: Carbon, Measured and Certified
DELIVERABLES
Brand design and strategy
ROLE
DESIGNER
AUDIENCE
FARMERS AND INVESTORS
Inspired by the visuals and infographics of mob / rotational grazing, the brand draws from the rhythmic movement of the cattle between paddocks - a structured, intentional process that works with nature to help it and communities that depend on it.
The design system reflects techniques CMC use to help Uruguayan farmers to rotate livestock across the land, preserving soil health and promoting long-term fertility. This regenerative approach is mirrored in the brand’s visual language and flow.
A colour palette of blues and yellows represents Uruguay’s national colours, which not only reflects the land but celebrates a company whose mission is deeply rooted within it.
Inspired by the core visuals of mob/rotational grazing, the movement of the cows between plots of land to represent the structured process that works with nature instead of against it.
The brand system uses the colours of Uruguay to represent the farmers CMC helps and the land it is helping to protect,