UX

Zopeco

Zopeco

Zopeco

PROJECT DURATION

4 Weeks

KEY SKILLS

UX/UI, Data Design

PROJECT DURATION

4 Weeks

KEY SKILLS

UX/UI, Data Design

An app designed to help consumers

make environmentally

conscious food choices

PROJECT DURATION

4 Weeks

KEY SKILLS

UX/UI, Data Design

PROJECT DURATION

4 Weeks

KEY SKILLS

UX/UI, Data Design

An app designed to help consumers make environmentally

conscious food choices

An app designed to help consumers

make environmentally conscious

food choices

Overview

Overview

Overview

This brief aimed to use data sources to inform and engage an audience around the impact eating meat has on the environment.

As the user shops they scan each item which ticks it off the shopping list they created in the app, they will then be told the carbon output of that product, if it is severe the app will make suggestions of alternatives. The user scans their receipt, generating a data visualisation of their food shop. The user can click on each circle to see which products gave them that result and what they could try next time instead. We knew that incentives were important in order to cause behaviour change, so when a user’s food shop shows signs of improvement and they are making better food choices, seagrass will be planted along the UK coast, which is a very efficient way of capturing carbon.

This brief aimed to use data sources to inform and engage an audience around the impact eating meat has on the environment.

As the user shops they scan each item which ticks it off the shopping list they created in the app, they will then be told the carbon output of that product, if it is severe the app will make suggestions of alternatives. The user scans their receipt, generating a data visualisation of their food shop. The user can click on each circle to see which products gave them that result and what they could try next time instead. We knew that incentives were important in order to cause behaviour change, so when a user’s food shop shows signs of improvement and they are making better food choices, seagrass will be planted along the UK coast, which is a very efficient way of capturing carbon.

Reflection

Reflection

Reflection

This was an enjoyable brief for me, being a vegetarian myself I was passionate about the messaging behind the design direction. I used my knowledge of graphic design to develop an engaging and understandable data visualisation, using colour as the core identifier. The visualisation could use even more refining, to make it more suitable for a mobile screen. Although, overall I like the design language that has carried through from the inspiration during the research stage. 

This was an enjoyable brief for me, being a vegetarian myself I was passionate about the messaging behind the design direction. I used my knowledge of graphic design to develop an engaging and understandable data visualisation, using colour as the core identifier. The visualisation could use even more refining, to make it more suitable for a mobile screen. Although, overall I like the design language that has carried through from the inspiration during the research stage. 

Scan Food

User scans items as they shop

Carbon Ratings

Each item scanned shows a carbon rating along with more carbon-friendly alternative suggestions.

Carbon Ratings

Each item scanned shows a carbon rating along with more carbon-friendly alternative suggestions.

Development

Development

Development

Data visualisation structure

Comparing a sample shopping list with CO2 output to create rating system.

Fidelity development

Progress from low to high fidelity.

Data visualisation concept

Inspired by the the warming lines visualisation showing the temperature of the earth. A linear image, with a start and an end, I wanted mine to be a a visualisation to be the circular, sustainable driver of the app.

Data visualisation development

Testing data designs with users to ensure the visuals are clear to understand

Next project

CONTACT

LILY DRABBLE

2024