This brief aimed to use data sources to inform and engage an audience around the impact eating meat has on the environment.

As the user shops they scan each item which ticks it off the shopping list they created in the app, they will then be told the carbon output of that product, if it is severe the app will make suggestions of alternatives. The user scans their receipt, generating a data visualisation of their food shop. The user can click on each circle to see which products gave them that result and what they could try next time instead. We knew that incentives were important in order to cause behaviour change, so when a user’s food shop shows signs of improvement and they are making better food choices, seagrass will be planted along the UK coast, which is a very efficient way of capturing carbon.